Give it all away – Educate

The Secret to getting the sales is this: tell them everything. Give away most of your secret recipe. Knowledge is no longer valuable, it’s widely available. Why? Why give it away? The answer is you. Noone can cook that dish like you can. They will still need you. It’s...

I have it here, somewhere…

Today’s sales teams are at a crossroads. Many young college graduates are finding their first jobs in corporate sales. These Millennial employees are better educated, attuned to competition and hard work, have more technical savvy, and ability to quickly learn new...

When should a startup charge GST?

Someone asked an accountant type of marketing question in a Facebook Group recently. It’s about how to raise your prices when you start charging GST. It was a Hair Salon business asking the question. For a startup it’s a curious situation, ever thought...